Source: Broadcasters’ Audience Research Board & TNAStars.com
Recent viewership estimates for iMPACT Wrestling on Challenge TV in the United Kingdom and Northern Ireland are now available. The episode of iMPACT Wrestling that aired on Sunday, July 29, 2012 was estimated to have approximately 194,000 viewers. An additional 19,000 viewers tuned in an hour later on Challenge TV +1 bringing the total estimated audience for this episode to 213,000 viewers. This figure represents a decrease of about 23,000 viewers over the prior week’s episode, which brought in an estimated 236,000 viewers.
In addition, a replay of the prior week’s episode of iMPACT Wrestling brought in approximately 125,000 viewers on Challenge TV.
The Sunday, July 29, 2012 episode of iMPACT Wrestling was the most viewed program on Challenge TV and the second most viewed program on Challenge TV +1. In addition, the replay of the prior week’s episode of the show was the second most viewed program on Challenge TV for the week.
Since iMPACT Wrestling began broadcasting on Challenge TV it has consistently been the highest viewed professional wrestling program in the United Kingdom and Northern Ireland. In fact, one of the company’s August 2011 episodes drew in nearly 300,000 viewers – a figure not seen in this market since the Attitude Era. iMPACT Wrestling shattered that record in February 2012 with an episode that drew in a total audience that eclipsed 320,000 viewers. One of the reasons why iMPACT Wrestling has been able to achieve high levels of viewership in this market is because WWE opted to negotiate a television deal with the Sky Sports suite of channels which means that their programming is on a package that must be paid for by the viewer. When TNA Entertainment, LLC negotiated their television contract in the United Kingdom and Northern Ireland, they opted to go with a free channel that viewers do not have to pay for as a part of their cable package. WWE’s choice to place their programming on a paid channel versus iMPACT Wrestling’s choice to place their programming on a free channel likely has an affect on the total number of viewers watching each of the promotions’ television shows.
Also worth noting is that WWE has much more programming in this market than TNA. Their programming includes a live airing of RAW, a repeat of RAW, a live airing of Smackdown!, a repeat of Smackdown!, NXT, a show called Experience, another show called Bottom Line, a show called Vintage Collection, a show called Afterburn, and live airings of pay-per-views. With all of these programs airing throughout the week some observers and analysts could reasonably suggest that the WWE product is overexposed in this market. However, iMPACT Wrestling is still the most watched professional wrestling program in the United Kingdom over the last 11 years – a phenomenal accomplishment for the younger, smaller promotion.
Interested in learning more about how iMPACT Wrestling’s historical ratings performance and viewership numbers? If so, then check out TNAStars.com’s Ratings War area. In the Ratings War area you can see a comparison of the head-to-head match-up between iMPACT Wrestling and Monday Night RAW from the spring of 2010 and the somewhat head-to-head match-up between iMPACT Wrestling and Superstars from all of 2010 and the first part of 2011. Also, you can see a comparison of iMPACT Wrestling’s viewership numbers from week-to-week (from this side of the pond) in 2011 and the ratings performance and viewership tracking information for 2012. Enjoy!