Source: Alex Marvez of Scripps Howard News Service

iMPACT Wrestling’s relatively new Vice President of Talent Relations Bruce Prichard (a.k.a. Brother Love for you old-timers out there) recently spoke with Alex Marvez of Scripps Howard News Service for an interview. During the interview, Prichard talked about what he wants to do for iMPACT Wrestling, the Brother Love character, and how he believes you build a superstar.

You can read highlights from the interview below. I encourage you to read the entire interview by clicking here. Enjoy!

On Building New Superstars:
The first thing I look for is that intangible ‘It’ factor and uniqueness because I hate copycats. A lot of times, you can tell right off the bat whether that person has ‘It’ or not. You also can watch somebody do all the greatest moves, but it comes down to heart and desire. I like to get inside the talents’ head and try to find out why they really want to be here. Is it money, fame or is it because this is their passion?

On Creating the Brother Love Character:
I told Vince that the hottest heel in the business could be a guy who was a preacher that talked at you and not to you,” Prichard said. “He would use ‘Love’ instead of ‘God’ and hold the ‘Book of Love’ instead of the Bible. It was a great idea, but he wouldn’t let me do it. He told me to find someone to do it. I convinced him otherwise.

On What He Wants to Accomplish in iMPACT Wrestling:
I want to help bring every single aspect of Impact from television production to live events to (scriptwriting) to marketing all together. Individually, they’re strong in their own ways, but a lot of times they work independent of each other. Bringing them together would make us stronger. I wouldn’t be here if didn’t think I could make a difference.