LOS ANGELES–(BUSINESS WIRE)–1-800-LoanMart is proud to announce Terry Bollea, twelve-time world heavyweight champion better known by his ring name “Hulk Hogan”, will be the new face of 1-800-LoanMart. Starting early July, Hogan will be featured in a variety of television and radio advertising commercials promoting the direct financer title loan company, 1-800-LoanMart, with special appearances by Jimmy “Mouth of the South” Hart. Currently signed to Total Nonstop Action Wrestling (TNA), Hogan had maintained mainstream popularity from the mid 80s through today as the all-American, working-class hero character Hulk Hogan in the World Wrestling Federation (WWF—now World Wrestling Entertainment). Darren Prince, CEO of Prince Marketing Group, Hulk Hogan’s longtime marketing agent, negotiated the deal.

“I am very excited for the partnership with Hulk Hogan and 1-800-LoanMart. Hogan is an amazing athlete and an extremely positive individual. His larger-than-life persona brings a depth of character and experience that is unrivaled.”

“I am very excited for the partnership with Hulk Hogan and 1-800-LoanMart. Hogan is an amazing athlete and an extremely positive individual. His larger-than-life persona brings a depth of character and experience that is unrivaled.” commented Colby Estes, of 1-800-LoanMart. “Hulk Hogan is one of the biggest names to ever come out of professional wrestling and is nothing short of a global icon. After how incredibly well the filming of the commercials went, I expect the campaign to be a huge success and to run nationwide in the upcoming months.”

1-800LoanMart is a direct financer title loan company that enables car owners to achieve their financial objectives by supplying them with a car loan through financing methods that are secured by the value of the car, and not by the customer’s credit. 1-800-Loan Mart is licensed by the California Department of Corporations and a member of the Better Business Bureau.