Source: Jim Ross’ Blog

Jim Ross recently updated his blog at his BBQ website. In his latest entry, he talks about a variety of issues including the Monday Night War between iMPACT! and RAW. Below are his comments regarding ratings and the idea of the war in general:

“Will TNA ever become a TV ratings threat to WWE? What is the definition of a ratings threat? Does it mean, will TNA ever beat Raw on Monday nights? If that’s the question, then my guess is ‘No’ but I don’t think that’s TNA’s goal. The USA Network provides Raw with a great advantage on cable TV in exposure and over all network ratings considering that USA is generally the No. 1 rated cable network.

“Small example but many hotels that I have stayed at over the years almost always have USA Network whereas few generally feature Spike. Point is that USA is a much stronger network than is Spike, no offense intended to Spike. My suggestion is that both WWE and TNA need to focus on what they do and build their own new stars that are involved in intriguing and compelling personal issues and let the chips fall where they may. TV wrestling is ‘star driven’ and ‘storyline fueled’ in which long term planning is a key component in order to facilitate, fun and easy to watch, episodic TV. It’s also WAY over thought in many circles.”