Bubba the Love Sponge is a master of creating “heat” or audience reaction. He does this by playing up to each fan’s specific like or dislike of his “shock jock” personality. All one needs to do is look at his recent tweets to see how he’s doing this – and doing it to perfection.

The tweets below are in chronological order starting from late last night through about 12 noon EST. You’ll see how Bubba is working up the audience response to the perfect pitch.

Going to bed had a long talk with Eric b. I don’t want to take over jbs backstage interviews. I may have to walk away. Cause I don’t agree

With letting him go. Now if I would happen to take those interviews over. All ready I’m the bad guy. That’s not cool. Already some bullshit

Going down and I’m in the middle of it. I have to take a long hard look at weather I want to really do this or not. Bubba

[Firing JB] was shitty and all the heat is going to be on me. Im not doing it. Period. Bubba

just talked to jer on the phone. Eric needs to chill out on this power trip. Hogan is cool. Eric is running wild. Bubba

ur comments would b alright if indeed I wanted to replace jb but I don’t and I won’t. Bubba

everybody needs to chill jb is gone. I’m probably next. I know for a fact i’m not going 2b his replacement. Bubbac

here in orlando things r all messed up. Was suppose to be at the prod meeting @11 they called and said not 2 come???

yes ur right I was suppose 2bpart of the outsiders deal and somebody over ruled hogan on it and I sat in the back all night

Hey bubba army do me a favor since it looks like the amount of followers mean something will u please ask ur friends 2spread the word and…Lets get a number that would make people think twice about messing with us. Bubba

TNA Wrestling needs a heat getting persona like Bubba! He’s using his heat to build the amount of fans on his Twitter page. It’s brilliant! He’s working the audience to build his following.